Mobile application development has become very common for an individual. Even a student can come up with a mobile app idea and can develop quickly with the right software. Even if the concept is a breakthrough, it is bound to fail if continuous improvements are not offered to end-users or buyers and competition is always intense. The successful mobile application provides those improvements keeping in line with many aspects of it. One of them is User Experience (UX) which helps you convert leads to frequent users.
1. The Direction Toward App Content:
The first thing a mobile app user is attracted to is designs, but the next aspect which will catch their eyes is content. If the user finds content appearing first on your mobile app is not fulfilling their need to download the application, they will immediately switch to other options available in the market. The content should provide value, and it can be represented as splash screens or tips or as an onboarding message. The key here is never to make users wait and not providing complicated options for your business products or services.
2. Navigation To Secondary Content:
Navigation should work as a journey for users. The secondary content which you might be willing to showcase first but is not in line with user needs is what navigation is for. Navigation should lead users in a logical way to and from the home page. The secondary content can be available through a swipe, or tap option shown on the home screen.
Sign-in and Sign-up ensure easy access for users to complete their tasks efficiently and benefits app owners with user behavior patterns when they access apps. The user details further help in improvising your app for re-development and newer versions. But app permission should only be implemented as and when required.
4. Simple Conversion Decisions:
The ease of use to convert leads into users lies in the experience of the search button and products your mobile application offers. The center of mobile application products and services offered by your business includes the highest conversion decisions and easy access to information on the product helps increase the conversion rate. Moreover, mobile application development should consist of facilitation for users to sign in on multiple devices without jeopardizing their information security.
5. User Basket Experience:
At this aspect, a user should flow from the home page to the product or service page to check out the page with minimal effort and reassuring messages at each stage of the check-out process. The check-out process is typically divided into four phases namely, The basket stage, personal details stage, payment stage, and the confirmation stage. In the end, it is always essential to provide valuable details of the order to the client or user along with a reassurance message.
6. Self-Services And Others:
Self-services here mean easy accessibility of mobile applications to users. Other than providing a product or service, a source of delight given through mobile application development features such as notification, widget and content retains the customer and increases the conversion or selling numbers.
Frequently Asked Question
Our UX process is an iterative method which helps you to continuously improve and polish your designs with user feedback.
UX Research is the first thing which is practiced by UX team, as it helps them to gather data about the market and user needs and behaviors, through desk and field research. Further the wide range of tools is used to implement the researched result into practice.
Mobile user experience (UX) design refers to the design of positive experiences during the use of mobile devices and wearables, and applications or services running on such devices.