The mobile app icon represents the business or idea and leaves the first impression on users quite strongly. The designs for an iOS app and Android app is different from one another. Android has its principles which include three-dimensional characteristics, some depth, and a silhouette whereas iOS app needs flat icons and focuses on color palettes more. These principles show how different it would be if your mobile application development done for one size fits all. That is why understand other following importance of mobile app icons for successful mobile app development:
1. To Convey The Purpose of The App:
In the heist of representing the idea as unique, many want their mobile app to be unique including icons as well, but a mobile application should serve its purpose including the small icons which help navigate the end users. For example for social media app, the icon or touch button to connect with others on the application should be conveyed with similar kinds of icons.
To open a chatbox and other functions & icons place a strong impression on users’ mind so your mobile app development company’s hired graphic designers should be able to convey those features with icons for any mobile app.
2. Importance For ASO:
While designing a mobile application, the right mobile app development company provides you with more than one designing option to choose. In which the A/B test can be done to determine the perfect mobile icons for your mobile app. Moreover, these icons play a vital part in ASO (App Store Optimization). Displaying your icons on the details page of the app store can lead to increase user who finds it attractive and useful enough. The elements during the test for which one should look out for are background colors, letters used if any, and numbers on images.
3. Brand Logo As An Icon:
Brand logo of the business or services you wish to provide also can be used as an icon in the mobile application. This representation helps users to identify the application in app store more quickly and aids in increasing brand identity. But at the same time, your brand logo should be simple and not too shabby otherwise; users will look past your mobile app on the app store.
4. Relevant Icons:
The icons of the mobile app should be relevant to the service it provides. As mentioned earlier, for a social media app, chatbox option, connect option, and others should be represented by the icons only. One of the most famous examples of such is Facebook. The next relevancy should be to every other platform where you are willing or going to promote your mobile application. This relevance to other platform helps you increase users and promote your brand.
5. Simplicity Is The Key:
The last essential is to keep the icons as simple as possible. An icon takes lesser space than original content in a mobile application, but its importance is more than content sometimes for easy navigation, easy use and representing your purpose to have a mobile app. Simplicity brings more user reorganization, especially when one of your users is suggesting the app to others.
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Frequently Asked Question
A retention rate gives a number to the percentage of users who still use an app a certain number of days after install. It is calculated by counting unique users that trigger at least one session in one day, then dividing this by total installs within a given cohort.
Apps fail due to being unoriginal, lacking important features, have no obvious target audience or suffer from mobile app development failures or have usability issues. But we ensure t o create the MVP model for your app concept to evade any such glitches.
There are different indicators, such as: number of mobile downloads, subscriptions, upgrades, user growth rate, retention rate, App Open Rate, daily active users (DAU) and churn rate.